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Amazon Growth Insights

Actionable strategies, insider tips, and data-driven tactics to help your consumable brand scale smarter on Amazon.

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Amazon PPC 12 min read

The Complete Guide to Amazon PPC Budget Allocation for Consumable Brands in 2025

Learn how to strategically distribute your advertising budget across Sponsored Products, Sponsored Brands, and DSP campaigns to maximize ROI while maintaining healthy profit margins. Includes real examples from health supplement and CPG brands.

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Adam December 8, 2025
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